To be specific on content marketing usage in the B2C industry - 86% of B2C marketers use content marketing. 90% of groups use content marketing. That is almost every organization. Every industry has realized the capability of content marketing. It is a standard norm that content marketing is for the B2B sector, but that’s a wrong assumption. Many B2C organizations have integrated content marketing into their marketing strategy and are benefiting the most from this integration.
Content is promoted across many channels on the internet, such as Facebook, LinkedIn, TikTok, Reddit, Instagram, WordPress, Blogspot, social bookmarking sites, blog directories, and obviously on search engines. Search engines are one of the most widely used platforms for content promotion. 60% of marketers use search engine marketing, the maximum paid content campaign method used.
Though content marketing is more of an organic marketing technique, a wise spend of the budget on promoting content can multiply the result generated by content marketing efforts. It is thought that marketers, in the ordinary, occupy over 25% of their financial plan on content marketing. To progress the organic extent of your content, an optimal amount of budget should be allocated for content marketing.
Content marketing is not just about generating traffic or getting high-quality links to your website, content marketing also boosts your sales. According to one of the studies, content marketing makes roughly three times as many leads as traditional marketing and costs 62% less. That’s a pretty attractive metric for one to dedicate a team to succeed in the journey of content marketing.
Content Marketing needs focused work, and handy tips to succeed in content marketing are as follows:
Table of Contents
Use tiny, piercing titles that are simple and elevated
What the first piece of content users come across in your article is your title. Usually, marketers or content writers give the least importance to the title. However, the title should be well thought out to ensure it conveys the gist of the message your content is delivering. Your blog title should be crisp, sharp, and impressive enough to drive the attention of the user and allure them to click on the article.
In conjunction with the blog title, the sub-headline of the blog article should be well thought out and should go with the flow of content. Let’s agree; we glance through the article before deciding whether to spend our precious time reading the article. The deciding factor in reading a whole article is its segmentation and compelling sub-headlines.
Interview famous and upcoming talent in your industry
One of the best types of content to be included in your content marketing strategy is interview blogs. You can interview industry experts or approach talent in your niche and publish those articles. Imagine you are into online beauty services. Your content marketing has covered many beauty tips & tricks, skin care regimes, and everything related to beauty & wellness. To continue your content marketing journey, you can interview beauty & fashion bloggers with decent followers on the internet and promote the beauty secrets & products endorsed by them. This will attract a lot of traffic.
Every time emphasis on the audience while generating content
You might see this tip in every article you read about content marketing. However, what does this mean? You might think. Naturally, one will write content for their audience, so every article stresses this point. The reason is marketers always misunderstand it. Let’s take the earlier example, you wrote all the materials related to beauty, but does it cover all the topics your target audience is interested or are they always interested in knowing only about beauty tips. You need to identify your buyer persona and expand your horizon regarding their interest. Your audience might be interested in health, wellness, and many other topics. This way, you can capture the audience early in their buyer journey.
Relate your favorite TV shows like Game of Thrones or Breaking Bad to your topic
Every one of us has a favorite show, favorite book, or at least a favorite character. As a marketer, if you can identify the famous front of your target audience and sew the instance of the appearance or behavior of the role in your content seamlessly, that’s the best contribution you are making to your content marketing efforts. If you succeed in this, you can relate to Harvey Specter’s statement – “I don’t get lucky; I make my luck”!
I am sure all of you remember seeing ads running on social media channels emphasizing various discount offers or cashback offers but have you observed content being promoted to you. Most people don’t observe it; instead, you think it is yet another organic article in your news feed. That is the advantage of promoting content on social media channels. The content seamlessly merges in the news feed, so that audience won’t feel it’s an ad being pushed to them. Additionally, social media provides various targeting options for marketers to advertise.
One of the most underused marketing techniques for content is capitalizing on other related popular blog articles. Every marketer wants to rank on the first page for their targeted keywords, but they fail to obtain the pieces ranking on the first page for their related keywords.
For instance, let’s say you are into the tiffin service industry. You have written many articles about food, cooking, and anything & everything related to food. The sector which is closely linked with food is nutrition. There will be many articles written about food nutrition. If you can guest post on such forums and post a link to one of your blogs in the guest post, then you attract much traffic, which you couldn’t have otherwise.
Tap on Influencer Marketing by quoting influencers and linking their content
There is one misconception in the market that influencer marketing is only for big brands. Small brands or startups refrain from touching this sector, assuming they can’t reach influencers. However, the truth is influencers are people like us. Influencers aren’t celebrities; they are familiar people who have acquired influencer status by sharing valuable knowledge in their niche. These influencers can be easily reached by producing what they appreciate and love to endorse in their content. It is not that complex!
Find your optimum content producing environment, including time, day, and surroundings
One of the crucial parts of content promotion is to decide the day and time to promote it. The concept is similar to email marketing, where a standard time and day which will work for one marketer won’t work for everybody. To conclude the time and day suitable for their content promotion, one needs to experiment. Also, marketers should decide on the content produced for specific events essential for their niche.
Leverage Email in Content Marketing
Email is the most underrated marketing technique to promote content. Email marketing keeps your audience engaged and keeps them coming back and consuming your content regularly. One needs to understand email marketing should have permanently opted for email holders' permission to send them an email regularly. This good practice will ensure that your email will land up in the inbox folder instead of the promotion folder or, more importantly, the spam folder. Maintaining a domain and IP reputation is crucial to succeeding in email marketing.
The most crucial factor to consider in email marketing is keeping subscribers good list. First of all, the marketer needs to regularly take unsubscribers from their roster. The second important factor is to monitor users' engagement and reduce the mailing frequency or stop sending emails to most minor engaged users. Your email domain and IP reputation will thank you regularly if you follow this practice.
Use both trending and evergreen content
The biggest dilemma for digital marketers is to decide between trending and evergreen content types covered in their content marketing strategy. The truth is both are important. Let’s go back to the example of the online beauty service we used earlier in the article. Evergreen content for this business covers all the essential beauty tips covered by most content marketers in that niche, but it can make unique and presented impressively. Examples of evergreen content that this business can cover are reviewing and showing a demo of new beauty products in the market or covering recent beauty trends suitable for this generation. Both of these containers are very crucial in content marketing.
We covered ten essential tips for content marketing. If you are craving more, Above content marketing tips, I will feed your brain with more.