If you are entirely new to the Digital Marketing Course and are sure that you cannot learn Digital Marketing alone is not for you, then you should train under an expert. The truth is that Digital Marketing is not entirely black and white, there are technicalities here and there that are a little challenging to grasp, and these doubts can quickly be solved if you have a teacher there to help.
Advance IT Center in Dhaka promises to provide Advanced SEO, Amazon Affiliate Marketing, and Digital Marketing Training only at 15,000/. Don’t worry; we will present all the updated and effective SEO methods. Just check out our complete Digital Marketing Course syllabus. We promise to deliver Bangladesh’s Best Digital Marketing and SEO Training with 100% dedicated support.
Advanced SEO + Digital Marketing Course Content
Training Part – 1. SEO Basics That You Need to Know
- Introducing different search engines
- What are Search Engine Optimization and its importance
- How SEO works in Internet Marketing
- Why does my website need SEO
- Learning how Search Engine works
- Key Audiences for Your Site
- Perception of website Promotion method (SEO, SMM, PPC & Others).
- White Hat SEO Vs. Black Hat SEO
- Types of SEO and Learning of SEO Tools and Related Terms
- Domain Authority | Page Authority | Trust Flow | Citation flow
- Google sandbox effect and Recovering From Google’s Sandbox
- Bounce Rate
- Crawling and Indexing
- Link Juice and NoFollow Links | DoFollow Links
- Keyword Density and Keyword Stuffing
- Search Engine Marketing Strategy
Training Part – 2. Keyword Research & Competitor Analysis
- Brainstorm for building a list of Seed keywords
- How to Find a Profitable Niche for Amazon and Adsense
- Perfect Nich Research process
- How to Do Keyword Research in the Smart Way
- Using keyword and keyword phrase research tools.
- Smart Keyword Research with Keyword Planner, Longtail Pro, Keyword Revealer, KWfinder, Ahrefs, etc.
- How To Use Soovle for Keyword Research
- How to Do Keyword Research with UberSuggest
- How to Use Google Trends for Keyword analysis
- Using Discussion Forums to Identify Niche Markets
- Using Wikipedia for Keywords Research
- Simple But Effective Method to Find Long Tail Keywords
- Keyword Golden Ratio for Amazon Affiliate Websites
- Researching LSI keywords
- Finding Informative keywords / Product Keywords/ Review Keywords/ Buying Keywords
- Commercial Intent – A Crucial Factor for Keyword Research
- How to Determine Commercial Intent behind a Keyword
- SEO Competitive Analysis Simple & Effective Guide (Manually)
- Finalize Your Keyword Selection by Assessing the Competition
- Common Mistakes in Keyword Research
- How to Analyze Competitor’s On-Page SEO Factors
- How to Analyze Competitor Link Profile
- Detailed Site Analysis
Training Part – 3. Top On-Page Optimization Strategies to Skyrocket Your Ranking
- SEO-friendly website layout and design
- SEO Yoast Plugin Configuration Process
- Title optimization
- How to Write Title Tag For SEO
- Using Modifiers in the Title Tag to Rank long-tail Keywords
- How to Optimize Header Tags for Good SEO
- Using LSI Keywords in Your Content
- Using Multimedia for SEO
- Why You Must Use Long-Form Content for SEO
- How to Use Internal Linking Strategy to Get Ranking Boost
- Understanding Keyword Prominence
- Understanding Outbound Links
- Meta keyword
- Meta description
- How to Optimize Header Tags for Good SEO
- Canonicalization and the Canonical Tag
- Understanding Breadcrumbs
- SEO-friendly permalinks setup
- Image Files, Sizes & Tags optimization
- Page loading speed
- Understanding the Bounce Rate of a website
- How to Decrease the Bounce Rate
- Dwell Time: What You Need to Know About SEO
- Html status code error and redirection process
- Using Social Sharing Buttons for User Engagement
Training Part – 4. Beginner’s Guide to Google Search Console – Webmaster Tool
- How to Add a Web Property to a Google Search Console Account
- How to Add a New User to the Google Search Console Account
- Explaining Search Appearance on Google Search Console
- Understanding HTML Improvements Report on Search Console
- How to Use the Search Analytics Report in Google Search Console
- Presenting Links to Your Sites Report in Google Search Console
- Find the Index Status of Your website in Google Search Console
- Understanding the Crawl Errors report in Google Search Console
- Understanding Fetch as a Google tool in Google Search Console
- How to remove URLs from the google index
- Understanding the robots.txt Format
- XML sitemap creation
- Detecting Bad Backlinks and Removal Processes through the Webmaster
- Link Disavow with Ahrefs
- Google Analytics Setup and Website Traffic Monitoring
- Bing Webmaster verification
Training Part – 5. Content / Article Writing
- Content Writing Process
- SEO-friendly Content Writing Process
- Building stackable content
- Long content writing Tips
- Introducing Content Writing Tools
- Amazon Review Writing Process
- Content marketing roundup
Training Part – 6. Understanding the Concept of Off-Page SEO
(Killer Link Building & Traffic Generating Strategies for 2023)
- Understand Off-Page SEO
- What is Backlink/Link building
- Best Anchor Text Distribution for SEO
- The concept of Link Juice
- Blog Commenting
- How to Find Blogs for Commenting Using Google Alerts
- Using Google Alerts for Monitoring SEO Activities
- Forum Posting / Contextual link building
- How to Earn a Backlink from Wikipedia
- How to Get Backlinks from. Edu and.Gov Domains
- Using Quora to Drive Targeted Traffic to your website
- RSS submission
- Directory Submission/Social Bookmarking
- Guest Posting
- Web 2.0
- Understanding the Skyscraper Technique to Earn Quality Backlinks & Traffic
- Understanding Broken Link Building: White Hat SEO Technique
- How to Use Unlinked Brand Mentions for Link Acquisition
- How to Use Memes to Increase Your Website Traffic
- Proven Step-By-Step Blueprint for Developing Viral Infographics
- How to Reserve Your Brand on the Internet
- Using Rating & Review Sites to Boost Local Search Traffic
- How to Earn Backlinks Using Link Roundups
- Resources page link building
- Editorial Links
- How to Use Scoop for Content Curation
- Documents/PDF/Slide Sharing
- Private Blog Networking Process (PBN)
- 404/Broken Link Identify and Solve
Training Part – 7. Google Algorithm Updates
- The Panda Update
- The Penguin Update
- The Hummingbird Update
- Google Maccabees Update
- Google Mobile-Friendly Update
- Google Rank Brain algorithm
- Google’s Broad core algorithm update
- How to Avoid Link Spamming
- Factors Influencing Link Popularity
Training Part – 8. Measuring SEO ROI
- Does SEO Truly Deliver ROI?
- Measuring SEO Success
- Track your site’s search engine rankings.
- Understanding Google Ranking Factors
- Track the amount of traffic your site is receiving.
- Track the number of sales/conversions your site receives.
- Essential Site Metrics to Look at Regularly
- Analyzing Your Website with the Screaming Frog SEO Spider
- How to Perform the SEO Audit
Training Part – 9. Digital Marketing Roadmap
- Using social media websites for reputation management
- Building a responsive audience in social media
- Facebook Marketing Strategy
- Facebook Paid Advertising Guideline
- Twitter Marketing Guideline
- Beginner’s Guide to Pinterest to Drive Niche-related Traffic
- Joining Pinterest as a Business
- Introducing to Google My Business
- Creating marketing content for social media
- YouTube Video Marketing and monetizing
- Image Marketing through Image Sharing Site
- How to Use Tumblr to Drive Targeted Traffic & Backlinks
- How to Drive Traffic with Instagram
- How to Use Reddit to Drive Viral Traffic & Quality Backlinks to Your Website
Training Part – 10. Website Architecture for SEO
- What is Site Architecture?
- What is Search Engine Compatible Site Architecture?
- Benefits of Search Engine Compatible Site Architecture
- Elements of Site Architecture That Impact Search Ranking
- Understanding Domain and Hosting
- How to choose the right domain for your business
- How to select Short and Brandable Domains
- Install SSL Certificate
- Mistakes to Avoid When Selecting Your Domain Name
Training Part – 11. WordPress Necessary Training – Step-by-Step Guide for Beginners
- WordPress: What & Why
- WordPress for Beginners: Install & Setup
- Tour of the WordPress dashboard
- Permalink settings and how to use them for maximum SEO benefit.
- Creating Pages and Posts
- How to set up the Contact and About Page
- Publishing and scheduling posts
- Working with images
- How to Add Categories
- How to add a new menu tab on WordPress?
- Installing Free and Premium Themes
- Installing Free and Premium Plugins
- How to work with the visual composer in WordPress
- The complete Website Design process with Thrive Architect
- How to set up WordPress for either a blog or a static site
- Creating the front page
- Creating The Site Logo
- How to Add a Favicon to your Site
- WordPress Security
- How to Backup & Restore WordPress Sites
- Easy Ways to Speed Up WordPress
- Responsive Layouts
Training Part – 12. Amazon Affiliate Marketing Training in Bangladesh
- Live Project on Amazon Niche site-building
- Amazon Affiliate Marketing Basics
- Payment System
- Why Amazon Affiliate Marketing
- Amazon Associate Account Creation
- Product/Niche Selection
- Keyword Research
- Keyword Competition Analysis
- Keyword Finalization
- Domain / Hosting Selection
- Amazon Review Writing process
- Website Creation
- Choosing the Right Wp theme
- Necessary Plugin setup
- Content publishing methods
Training Part – 13. Outsourcing Marketplace guideline
- Upwork. Com/Fiverr
- Creating an Account
- Updating Upwork Profile (Different Category)
- Upwork Readiness Test
- Different Types of Tests
- Writing Effective Cover Letters on Upwork
- How to Bid an Hourly Price Project
- How to Bid on a Fixed-Price Project
- How to Use Upwork Team Software
- Adding portfolio projects to the Upwork profile
- How to communicate with clients
- How to make reports after finishing a project
- Secret tips for getting more jobs from a new Upwork account.
- rules and regulations
Training Part – 14. Payment Method Processing
- How to Apply Master Card (Payoneer)
- Getting Payoneer Card Safely
- How to Activate Your Master Card
- How to add a bank account in Upwork
VIDEO: ভর্তির ব্যাপারে সিদ্ধান্ত নেবার আগে আমাদের ১ম ২টা ক্লাস ভিডিও ভালভাবে দেখে নিবেন।
SEO Bangla Tutorial – Lesson: 1
Exciting Things You Need to Know About SEO
Nowadays, Google has become so popular that the term has become a verb that people frequently use whenever they want to find something they do not know about. But 20 years ago, most people had no idea what Google was. Yahoo and excite ruled the dominant search engine market, but their algorithm to process a user’s search was not up to standard.
For example, before 1997, if you searched the term ‘Microsoft,’ search engines would have shown you a page with numerous sites that sell Microsoft products; you would not have found Microsoft’s base website on the first page. Why is that?
Before getting into that, know that these weaknesses that Google saw in other search engines made it rise to domination. By introducing keyword searches to the competition, Google took searching algorithms to a new level. By 1997, the brainchild of 2 brilliant Stanford students saw that the new and improved algorithm that created Google delivered more relevant results than other search engines and lacked a significant growing cluster found during those times.
Before Google, other search engines compared user’s given terms to their databases of conditions. Therefore, the pages with the most similar texts to what the user had provided would pop up, even if the website is mainly irrelevant to what you want to know.
The play of SEO mainly came into action after the introduction of keyword searching, and most of its credit goes to Google.
By Google’s definition –
“Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements but combined with other optimizations; they could have a noticeable impact on your site’s user experience and performance in organic search results.”
SEO in Short
SEO helps people rank their websites in the top search engine searches. But no one factor does such a thing. SEO comprises various tasks that include keyword analysis, article writing, and many other factors that, as a whole, take a website to a search engine’s front pages.
Since no fixed factors in SEO guarantee rank in a search engine, you will find no consultants or people who can tell you which factor in SEO will take your website to the top. Google once revealed over 200 SEO ranking factors backed by over 10,000 sub-signals for website ranking.
Ranking a website can be daunting if you give in to fear, but that is not surprising since SEO has many parts. Many experts say that SEO takes years to know, but you will see that it is partly correct if you know about SEO. Even as big as SEO is, you can grasp the fundamentals of SEO in just a matter of days – depending on how dedicated you are to knowing about it.
SO… What is SEO?
If you want to know the general definition of SEO, then Google’s explanation above is probably the best to find on the Internet. Besides that, the reason that people apply the techniques of SEO is to help search engines understand the purpose and significance of the website’s existence. So, the better search engines guess why a site is created, the higher its chances of ranking.
But SEO is not only about ranking a website but also about making the site user-friendly. A significant factor that lists a place is its traffic and how much it bounces back. A website that is well put but is not user-friendly will gain a lot of traffic, but the bounce-back rate will also be incredibly high. If you do not know what “Bounce back” is, it is the number of people who leave the website moments after it enters. Google takes this as a sign that the site is not user-friendly enough for people to stay longer, and the site will lose search engine trust.
Each website’s traffic must also come from organic searches to ensure that the website is genuine. Organic searches are those that are not paid for and thus come usually. You will sometimes see Google itself ranks some sites at the top of the 1st page under the AD sign, these are paid searches, and the ones underneath are the organic ones.
Now Let’s Find the Answer to The Question: What is SEO Marketing?
One of the most effective ways to start your online business is through Search Engine Optimization; SEO has become the primary strategy for online retailers to start their Internet businesses. The task is to make sure the creation of your website is based on the algorithms that search engines use to rank sites, primarily Google, since it is the best and most significant search engine on the planet.
But you cannot just make your website and think that your work is done since search engines continuously update their codes to help prevent piracy and black methods to rank sites and keep up with their ways; you need to upgrade your site as search engines evolve continuously.
Some of the critical factors of SEO marketing are –
Once upon a time, Google ranked your website based on how many backlinks you had on your sites; the higher the number was, the better your website was thought to be, and why not? It is only natural that other websites would recommend yours on theirs if your contents are excellent.
But soon, this turned into a business, many high-ranking websites took money in return that they would keep your link on their pages, and soon the Internet was flooded with sites that were not very good but were ranked high. Google soon changed its algorithms, whereas before, the number of backlinks mattered significantly.
Most search engines nowadays are keyword-oriented, meaning that the more you optimize your website to perfect keywords, the more you can rank your site. You must first understand what keywords people use to search for whatever they seek on the Internet. This might seem daunting but fear not, as numerous tools like Google AdWords Keyword Tools check keyword volumes and competition for specific keywords.
Backlinks are pretty natural to handle if your site holds quality content. Build them by submitting monthly press releases on any company’s product you are working with, and many people will ask for your link. Backlinks are still relevant these days but not as important as they used to be before; now, Google checks for quality and relevant backlinks to your websites and the bounce-back rates too.
Grammar error-free articles, graphics, and newsworthy content can attract bloggers and other websites to link to your site. Remember to work with niches that are not competitive, or if it is, make sure you have enough money backing you so that you do not lose in the competition.
There is no other way of putting it except that Content is KING. Keywords are vital to your website, but if you do not have quality content, you will stay behind the first page of any search engine forever.
Quality content is the best way to put your long-researched keywords to good use and a handy way to gain positive user reviews. If your website is built of quality materials, your bounce following rate will be meager as people will stay on your site for enough time for Google to know that your place is good enough.
- Social Media
SEO Marketing is also related to Social Media marketing since the emergence of Myspace; the search engine algorithms have changed a lot; now it matters a lot that your site contains a strong social media presence; your website must have ads and social media groups on sites like Facebook, Twitter, and LinkedIn. These sites send search engines how much authority your website has on social media.
- Graphics and Product Images
The website aesthetic will help keep visitors on the site since it is pleasing to the eye, though, of course, you must have quality content; aesthetics do matter. But what matters the most in terms of graphics is that you keep many relevant images on your website with links.
Besides, Google also has a Google Image search that brings the site most relevant and related to the searched image. If you have decent pictures and those images have good keywords in the file name, your website will rank higher regarding product images and sometimes even for web searches.
What is SEO in Digital Marketing?
Though it would seem that SEO and digital marketing are two different things, they are closely related. People resort to SEO when a website needs organic hits, whereas digital marketing is performed for online presence, which is a little beyond SEO. You can say that SEO is part of digital marketing; while it would be a side taken into consideration, this would not be the entire idea. But it would be best if you got the picture here.
Over time, SEO and digital marketing courses will be integrated even more as search engines change their algorithms of how websites are ranked. SEO will play an even more critical part in the overall success of digital marketing to bring a site to the top of the Search Engine Result Page. When SEO first came into play during the mid-’90s, meta keyword tags, manual submissions, and keyword integration were the hype, then came the next significant upgrade in 2004, when Google put other factors to prioritize what ranks a website. This was done by getting a high number of website traffic, backlinks, and positive user reviews; the idea was to link one site with another, and it worked pretty well for some time until people started to spam the concept of backlinks.
The next big update came back in 2011 when the social media sites exploded; Google’s update saw social media marketing become an integral part of SEO and digital marketing. Unlike before, now you have to become quite famous on social media if you want to be ranked on the first pages of search engines. This was a big step where Bangladesh’s SEO and digital marketing training started to interlink to an even closer position.
- Video Optimization
After effective image placement and keyword research, video optimization has become a crucial part of SEO. Nowadays, SEO experts know how to optimize a video so that it can state how it is related to the website. This is effective because a video on a product or service you sell would be more beneficial than writing an article or posting pictures.
- Balance Keyword and Brand Link
Once a hugely spammed way to over-optimize websites, Google now penalizes any site with exact keywords as backlinks. In the past, people used to transform keywords into backlinks since they were powerful SEO tools; this is even true today. Still, Google now searches for how much you spam this process, such as if you put too much into Exact Word backlinks, then you can never cross that second page in the SERP, even if you have excellent content.
So, you must balance what type of backlinks you put on your website, as backlinks are the fuel that keeps your site on the first page of any search engine.
History of Search Engine Optimization
There isn’t much information on the history of SEO since the term itself was developed not so long ago. You can even say it was initially designed when the e-commerce business mainly came into action. And you cannot even question the truth about its existence before the invention of the Internet; keep in mind that we are not talking about Arpanet here.
So, the Internet mainly came into the general population’s knowledge in 1990, when Tim Berners-Lee finally invented the World Wide Web, which today, you know, is the ‘www’ that you put before every search website address that you go to.
The importance of SEO finally came into people’s minds when the e-commerce business flourished. Companies finally understood the importance of staying on the first page of then-popular search engines like Yahoo, Ask, AltaVista, etc.
When people searched for products they wanted to buy on the Internet, they looked no further than the first page of SERP; the rest were only used when researching thesis papers or something else. Question yourself: Would you go further than the first page to look at reviews of products you want to buy? Do you ever?
So, with this new idea in mind, companies started to find value in marketing their websites so that search engines keep these websites on their first page. To do that, you needed to know just how search engines worked.
The earliest form of SEO was probably found by Greg Boser in 1994 when he discovered that the Internet was exciting because it was an efficient tool for earning excellent money. In short, he found just what the Internet would mean. Nowadays, billions of dollars worth of business trades are done online.
If you take the example of Greg Boser, he first discovered that he could make good money by selling protective foams to fight the fire on the Internet and found ways to attract customers to his website. This is the earliest type of SEO you can see in history books.
So, in the end, many of these pioneers came face to face or contacted through email to discuss this new product promotion. Take an example. For instance, in 1995, John Audette formed the Multi-Media marketing group in Oregon to sell over 4000 copies of his book on advertising on the Internet. This book only costs about $30, but it became hugely victorious.
The leaders of SEO often come together or compete against each other to find even better methods of SEO that we do not know about. Like everything else, as search engines updated quite quickly, SEO practices evolved quickly so that top pages in SERP do not fall back due to updated algorithms that search engines use to rank websites and pages.
The Evolution of SEO over 25 Years
It has been almost 25 years since the discovery of the importance of SEO, and it has grown tremendously because it has only been 25 years. You would think that SEO has been developing for ages, but any company or businessman does not update SEO; the pioneers find new and improved methods each day.
As we have already discussed, SEO finally became a game during the emergence of the e-commerce industry. Still, SEO came into existence during the creation of the Internet, and people did not realize its significance then. You can even say that SEO is much like ours; it has evolved just as we have. In the past, SEO was only a single-cell organism struggling to get on its feet, and now, it is a living, breathing, and walking creature that connects the entire Internet through numerous backlinks and keywords. Since SEO is also about content creation and engaging user media, you can also say that SEO is why people maintain the quality of the Internet.
- The creation of the Internet
As you have already read, the Internet was created in 1990, but the world’s first website was released on August 6, 1991, by the same person who made the World Wide Web – Tim Berners. The site is still alive today, and people relieve the moment on every birthday of ‘www.’
The website itself is nothing much and is known as w3; it is the 3 ‘w’ of the World Wide Web, the page of entirely black and white, and consists of little information on what the first Internet looked like and what its purpose was.
Since then, hundreds of websites have flooded the Internet, and people realized that something was needed to index all the sites together in a relevant manner so that people would find what they were looking for. Can you imagine the nightmare if you had to go through all those websites if they were not indexed in some efficient way? Or believe if there were no search engines at all. How would you have known of sites then?
The earliest search engine that revolutionized the market was a search engine like Excite, which cataloged each website by the keywords you used to search for each website. So, if you searched for a keyword, for example, say that you search for ‘Samsung,’ Excite would show you the site that used the word Samsung the most on the first pages. Though it initially worked well, you can imagine how inefficient it was to index websites.
Next came the two major competitors of the search engine market – Yahoo (1994) and Google (1997). Though Google brought about the most significant improvements, like keyword indexing and content value, these two singly improved and simplified the search algorithms.
- From 2003 – to 2005
Where money is concerned, the question of ethics is NEVER far behind; search engine giant Google saw just how unethical people could become to have their pages at the top of SERP, so it was the first company that saw that a revolution was in order and that vision seal the future of Google and why it is the best search engine today.
So, instead of just keyword spamming, where you could use the exact keywords repeatedly to reach the top, you now had to have quality content if you wanted to be on the front page of a search engine.
This was also when website linking came into the world, which meant that the more inbound links you had, the more chances you had to climb to the top. You can say that this period helped connect users with maps, locations, and valuable results and was the foundation of a more personalized and user-focused Internet.
- From 2006 – to 2009
These years were another revolution in the history of search engines. Google first introduced vertical search integration that blended results such as news, organic searches, images, and videos all into one page. The result page also turned into a real-time update feature; users could now see the world’s news as it happened and not a day later.
Around 2008, Google also introduced us to keyword suggestions, which meant that whenever you searched for something, it would show you all the closely linked keywords that other people used to find the same thing that questioned your mind. This made Keyword research tools, Google Trends, and Google Analytics a much more viable research tool for SEO pioneers.
- From 2010 – to 2012
After seeing all the unethical optimization that almost all websites were doing to gain traffic, a massive change occurred in search engine algorithms that now forced people to put a strict focus on content quality and user-friendly content or face substantial penalties that would potentially destroy any credibility you had with Google.
Big sites like Overstock, Forbes, and J.C Penny met harsh penalties and had their names dragged through the street when Google found out they applied techniques unacceptable to Google algorithms. While Forbes corrected their ways, Overstock and J.C Penny had a massive drop in ranks since they failed to comply with Google’s warning.
This was also when time complexity came into question; Google further enhanced user experience by creating Google Suggest, where you could type a query, and Google would show you all the possible results.
This was also when Google+ was born; all things content-wise, it could considerably boost invisibility. So, you can understand that during this time, to have a well-optimized website, you now had to have carefully researched keywords. Still, you also had to have quality content that was shareable and important to users worldwide. Materials to have significant authority in social media and should have enough backlinks to be on the first page of SERP.
This is what we see SEO today since this is almost all that SEO pioneers think of when building a well-optimized website.
- Now and The Future
Since Google has done so much to bring us the best possible search result possible, you could not help but wonder how it gives us such predicted results, especially in advertisements. Snowden’s case revealed a lot on the matter since we now know that Google uses our previous searches, location, and devices to find what we want and would probably like.
This brought forward the case of privacy vs. personalization, and most people, while gladly enjoying the services that Google provides, would say that all these are wrong. But since this is an age of rapid technological advancements, Google would need to observe your searches more firmly to know what you want from it even more.
Besides enhanced search optimization, Google de-ranks any website that has not been mobile optimized. Right of this moment, segmented content, mobile-optimized sites, building long-tail keywords, and building links would give you supreme authority in SERP. Of course, these are also what Google demands you to stay in competition with all the other contenders on the first page.
The future of SEO is also apparent; as time goes on, Google would want websites to be even more user aimed and of high quality to all people across multiple platforms to increase viability.
SEO will most likely be integrated into everything Google can access, and in turn, SEO experts would need to develop a solid social media presence to maintain dominance. Also, with technology becoming even more sophisticated, websites need to be accessible from any device and by any means, even for voice-enabled searches, which are becoming more popular these days.
The central concept of SEO is that it is incredibly prudent not to leave any stoned unturned and not cut corners if you want to stay in the competition.
Do You Want to Learn About SEO? Here is How You Do It!
Given the history of SEO, you might think there is a lot to learn about, and mastering SEO will take some time, but you can grasp what SEO is in a few days. If you know something, being a master at it will depend on how sincere you are. That is what people need to start with a blast.
People new to SEO doubt whether they are up to the task. Some of these doubts are –
- Education – Whether some “Pre-Education” is needed actually to learn SEO
- Teacher – Whether to learn SEO from a pro, online courses, or YouTube.
- Overload – There is so much to SEO; is it possible to learn them all?
- Technicality – Fear of anything technical.
Trust that if these are some of your concerns, you are not the first to have them. People with even more significant interests have managed to learn SEO; if they can do it, so can you.
The most important thing to learn about SEO is to evolve continually. This is because Google grows and changes its algorithms regularly; Webmaster Trends Analyst John Mueller confirmed this in an interview on SEO. You have nothing to fear about these new updates because while there are new things to learn every once in a while, the fundamentals of SEO stay the same.
- Before Education and Expense
No education institute formally teaches SEO, although extra-curricular activities include SEO as a learning factor. Because no school or college officially teaches SEO, almost everyone learns SEO without primary education.
Some people who already work with Search Engines mostly learn SEO fundamentals through the Internet, mainly from Google. There are hundreds of courses out there that are pretty good for knowing what SEO is, particularly the ones taught by Moz or Brian Dean, an SEO expert known worldwide.
The question of paid vs. free comes into play when the time is considered. In truth, you can find all you need to know about SEO on the Internet without paying a single cent; you will know this, especially if you have watched what Brian Dean offers on his YouTube channel. So, why do you think some people still pay hundreds of dollars to learn about SEO?
The online paid SEO courses can guarantee a complete SEO view in a single bundle. This will give you a considerable knowledge boost quickly because you do not need to search the entire web to learn everything you need to know.
- SEO Experts
Although training under a tutor can be quite expensive, a tutor can guarantee a better understanding of SEO than any online course. Check whether your mentor is an expert or just someone selling courses about SEO. You will find that most of these people are not up to date with the latest SEO techniques.
To verify whether your mentor is an expert, work out if he earns money through SEO. If your mentor makes his living through SEO, you have landed a jackpot, and your SEO career will start with a BOOM!
- Start Small
Since SEO is primarily more technical than it is about theory, the best thing to do is to start practicing SEO as soon as you learn something about it. This will ensure that you can continuously hone your skills while learning new things daily. Remember that if you do not practice what you have learned, there is a 90% chance of forgetting everything, and your hours will be wasted.
Once you have grasped SEO fundamentals, start working on entry-level jobs. You can do this in a few ways-
- Open an account on freelancing websites like Fiverr or Freelancer and look for entry-level positions in SEO.
- Look for jobs at an agency that provides SEO as a service.
- Ask them to give you a small job if you have a mentor.
The important thing is to make sure that you regularly practice what you have learned. If you do so, you will soon find yourself an expert. And you can quickly start freelancing in SEO.
- Contradictory explanations
Since Google algorithms are updated continuously to reduce black techniques, you will frequently find conflicting information on the Internet. A page on Moz keeps up to date with Google Algorithm change history updates. Follow that page, and you will get a solid idea of what to expect from the current situation.
But first, you must know that Google and every other search engine keep their core codes a secret, and every course, including Moz, learns about these updates through constant speculation and tests.
These are some fundamental ways to learn about SEO and keep at it. Now, let’s see why SEO is essential for people, businesses, and E-commerce.
Importance of SEO to Businesses
Since we have already talked about what SEO is, it is now necessary to know why SEO is essential for people, businesses, and E-commerce in general. First off, we have already established that it is now almost impossible to rank a website on the first page of SERP without SEO. You can probably guess why it is essential for businesses, especially online ones, to do SEO.
If you are unsure if your company would gain anything from SEO, you should know that SEO is one of the most underrated terms in marketing. It is a perfect marketing plan to start a small business because it is the quickest way to let the world know about your business. However, SEO is ideal for companies of all sizes, even the biggest ones.
- Think of it as an investment
Why shouldn’t you consider SEO an investment since it helps grow your business? SEO is THE wisest investment one can think of since it has a high return value. 1st-page online review websites earn more than ten times what 2nd-page websites do. If that is your business, consider how much you can sell by optimizing your site so that search engines find the best among all others.
- SEO as a means for branding and credibility
If you own a business, you must create a brand by which people would know you, which is what SEO is for. When people search for a product or service similar to yours, they naturally want to appear amongst the first websites in SERP because those are the most credible websites.
The websites that appear on top of SERP are the most trusted among all other sites on the Internet, and if you are among them, that would mean you have taken your business to a position you believed. Coming on the first page of SERP is like Google’s saying that you provide better goods and services than all other providers on the market.
Try to think like a consumer; when you search for something, you do not search for a product once; go to a website, click on it, and be done with it. Most of the time, people redefine their search terms and go to multiple sites again. This means that if you optimize your website to enough keywords and your site pops up numerous times, these consumers would obviously notice you and trust you enough to take what you are offering.
- For bigger traffic
The higher you are in SERP, the better your chances of getting more traffic than your competitors. It is impossible to gain significant traffic if you do not optimize your website.
You must remember that traffic will not earn you any money; that is not what we aim for here. We want an advertisement that comes with a higher amount of traffic. Also, there is the fact that the more people that visit your site, the more chances you will have to convert these people into a customer.
Massive traffic also means you will earn more money through AdSense, granted that you are registered.
- Know your customers
No matter how good of an observer, you must admit that putting yourself in potential customers’ shoes is impossible. This is where SEO comes in. SEO tools like Google Analytics can give you an in-depth view of the world of consumers.
What Google Analytics does is it gives you the ability to see what your consumers search, what keywords they use, and what types of product similar to yours is trending on the market. Besides these, the tool also tells you what people search location-wise, what technology your consumers are using, and even what time of day consumers are the most active.
Imagine the possibilities you can achieve with these kinds of Data readily available to your disposable with just a few dollars. With these and the correct type of marketing and strategy through the given information, you can set your business in the most favorable direction to you and your business.
Importance of SEO in E-Commerce
The central concept of e-commerce is that your whole business is online. Based on this fact alone, you should know that no one would know of your business or trust it without proper marketing and credibility.
So, setting up your company and name is one of the first and most essential steps for making regular sales online. Most people would know of it, but it is nearly not competent enough to start an e-commerce business. Since you are setting up online, marketing the old way would be of little to no use. This means that, like in ancient times, you can no longer go door to door to advertise your business or set up posters.
The best way an e-commerce business can start well is to come on the first page of SERP; to do that, you need to know SEO. There are other ways to bring traffic to your website, but the best long-term strategy is SEO today.
- Traffic is the heart of eCommerce, and SEO is the way to go.
It would be best if you understood that the best way to make the most considerable number of sales is to have as much traffic on your website as possible. Numbers do not lie; globally, the two most prominent e-commerce businesses have the highest number of visitors. While Amazon has dominated most of the world, Alibaba has the market in China and most of Asia.
Monetate Ecommerce Quarterly, in one of their findings, has stated that the visit conversion rate of e-commerce businesses is about 2.5%. This means that of the 100 people that visit your store, only 2 to 3 people purchase something.
With the Internet overflowing with websites today, people would depend on search engines even more to get good results. People would want to know which business could provide them with functioning products at best possible price. While Amazon and Alibaba are E-commerce Juggernauts, people do not rely on them, especially people of countries.
This means that the smaller e-commerce businesses that are not well known as the most famous sites are almost entirely dependent on Google or other search engines to deliver them the most traffic.
This is precisely where the magic of SEO comes into play. Amazon and Alibaba are so well optimized that they are shown on top of SERP for almost any product you search online. While your business might not cross them, it can come to the first page with the right amount of optimization and location.
- What if you apply other techniques to SEO?
Think of it this way: suppose you heavily advertise your website online and offline through numerous ads, posters, and promotions. This will provide you with a traffic boost, but only for the duration of time that you are advertising your website. So, traffic inflow will also reduce substantially as soon as your advertising stops.
With SEO, you are always on the first page of SERP, and you can call a permanent advertisement procedure since you get a significantly higher number of potential customers visiting your website. So, in the end, you can conclude that once your ads stop, your site will immediately be forgotten as if it never even existed. You can say that without SEO, there can be no sustainable development on your site to bring high organic (Not Paid) traffic.
Understanding Types of Traffic in SEO
First off, search engine traffic refers to the population visiting your website by clicking on your website’s link through visiting a search engine first. This means that if you have a website and a person searches for a product you are offering, if he enters your website through Google search or Yahoo search, that person is a search engine traffic for you.
Now, traffic has different versions of SEO because there is regular traffic, then there are paid ones. Search engine traffic for other websites is segmented into various categories if you use web analytics tools. The typical search engine traffic is not a paid one. Instead, they are organic. The paid ones come to your websites through advertisements or by clicking on sponsored search results that appear at the top of Google SERP. The entire SEO industry is built because it would help generate organic search traffic to improve the website’s organic ranking.
SEO Marketing Strategy
Remember that SEO methods and tricks are constantly evolving, which means that whatever methods are used in the previous year can be useless in the following year. Many website owners mistake applying the same techniques repeatedly year after year and then ask why SEO is no longer working. Some people optimize their website page but never adjust it in the coming days.
There are some signs that you can see that can instantly tell you that a website is not “SEOed” –
- You do not focus on your brand.
- Your SEO page title lack keyword implementation.
- Page URLs are very long.
- Previous contents are always the same and never developed.
Now, to find the best strategy to build your website, let’s look at some tested ways to bring your site to the top of SERP.
- Use Paid Tools and use Data.
SEO has no place for people who build their websites based on guesses; that is the easiest way to crash your business. First and foremost, the key to SEO is to find frequently used keywords, but the competition for the keywords in question is not high. Sounds ideal? No, it is not; if you spend enough time in SEO, you will find many keywords that fit this criterion. If you use keywords with high competition or those with almost no search volume, they would be of no use. SEO and Digital Marketing Can raise your business to overgrow.
Paid tools like LongTailPro and SEMrush can help you better understand what keywords are suitable enough to work with. You can test this by yourself, copy a paragraph from any website and paraphrase it through a loose paraphrase online, then check it on any open plagiarism checker; even though your text is 100% plagiarized, these tools will show you that only about 40 to 50% is stolen.
Also, remember to check each keyword individually on Google. If you find that the keywords you are using are bringing up more than 5 or 6 years old websites, or if they are producing search results that consist of 3 or more e-commerce businesses, ignore them. These keywords would never bring you a profit unless you invest a significant amount of money behind them.
- DO NOT spam keywords.
While spamming keywords took you a long back in 2010, spamming would produce the opposite results. You should not overuse your keywords on a single page, and you should not use keywords in every backlink that you get. Instead, promote your brand name as much as you like.
While Google frowns upon spamming keywords, it does not mind, no matter how much you promote your brand. However, this, of course, does not mean that you should not use your keywords. It would be best if you use keywords wisely and in an acceptable amount these days.
Other ways can help you with implementing keywords-
- Revised content headers.
- Use keywords as an image name on your site.
- Add captions to images.
There are many other things to consider nowadays than keyword implementation and backlinks. Mobile phone optimization, fewer bounce rates, page load speed, traffic, and content metrics all matter for a website to rank higher in SERP.
SEO Online Training and Guide to free online SEO training courses
The Internet contains SEO courses, but you must know what you are looking for. You must follow a pattern to learn SEO since everyone must go through the baby steps to determine the more important things.
If you do not want to spend money on online courses, you can look for free classes, although there are certain disadvantages. All the free systems are so cluttered that you would struggle to find out the exact learning process; this takes quite a lot of time. To avoid this, MOZ and Brian Dean are the two best free online courses that can help you learn SEO.
MOZ learning Center is probably the best online training course you can find. The website offers you quality paid tools for keyword research and competitor analysis, but it also provides you with some free devices. Everyone’s topic in SEO is extremely well explained, and the sessions are arranged systematically.
The courses teach you about keywords, Ranking & Visibility, On and Off-site SEO, Links & Link Building, and many more. Moz is also a guide on using these tools, which are included in the Learning SEO section. There are many valuable videos there that cover a whole range of topics. In short, one of the very best free online courses on the Internet.
- Brian Dean’s YouTube Channel
Who best to learn from than the Best SEO Specialist in the world? One could even argue that no one knows more about SEO than Brian Dean. His channel is the most popular SEO learning channel on YouTube. He has an average of about 60k to 70k viewers per video compared to all other SEO videos on YouTube. The best videos on his channel have views of over 350,000 and counting.
Brian Dean continually updates his channel on the latest tips and tricks in SEO. His video on the most recent information on SEO of 2018 is the most-watched video on the circuit, with around 500,000 views. He even has his power backlink method, known as the skyscraper technique, which is a compelling way to have an excellent backlink.
These are two of the most valuable SEO learning courses the Internet offers, and you can rest assured that you will not be disappointed that you chose these as a means to learn SEO.
Best SEO training center in Dhaka, Bangladesh
Understand what SEO signifies, what it does, and what it means to search engines. The more a website is optimized, the higher your rank in SERP. If you explore what the Best SEO training center in Bangladesh is, you will find none other than “Advanced IT Center” at the very top of SERP.
There is little doubt about the importance of the Advanced IT Center in Bangladesh. Being a significant player in the SEO business, this training center has already proved its worth by being ranked 2nd in Google SERP, coming 2nd only to bdnew24, not a training center. This means that Google understands that this training center teaches outsourcing better than any other training center in Bangladesh, at least regarding SEO.
Besides being a dominating force in the SEO business, Advanced IT Center offers an in-depth course on Amazon Affiliate marketing, YouTube marketing, Website designing, and Graphics designing. There are more than 70 Google reviews on the search engine, and it has a rating of 4.8, which is INSANE! Can you imagine just how good that is?
What is a Backlink? And why is it Important to SEO?
All these theories have already been tested and proven. If the content is king in SEO, then Backlink is Queen. Without these two factors, it is outright impossible to rank your website on the top pages of SERP.
We can describe link building as getting hyperlinks from other websites with articles or content similar to your site and putting them on yours. Search engines use these hyperlinks to crawl between these websites, and through this process, it gets information on how reputed and prominent a site is.
Link building is probably the most time-consuming and challenging aspect of SEO. Almost all SEO experts think this is right. The difficulty of acquiring a backlink depends on what type of backlink you choose to implement on your website since there are many kinds. Well-known SEO specialists categorize link building into Fundamental Link Building, Medium backlinks, and authoritative backlinks. You can already guess that power backlinks give you the most authority, but they are significantly harder to acquire, and most require you to spend money.
The reason why backlinks are essential for SEO is for one BIG reason – they transfer power from one website to another. There are two ways that search engines use hyperlinks –
- To discover a new webpage or pages and,
- To find out how good a site is and what rank it should receive.
Once a search engine has crawled through a backlink, it can extract relevant information from the page’s contents and index it using keywords. They also understand if the page’s quality is good enough to be ranked higher than it already is. But note that search engines as powerful as Google understands over-optimization; you have to keep as many outbound links as inbound ones, so your website does not get penalized for over-optimization. The more an influential web page keeps your relationship with theirs, the better you will rank higher than usual.
There are two types of backlinks that you should know about –
- No-follow links are those that a search engine crawler does not crawl through, but it does understand that there is a hyperlink. A no-follow backlink will not transfer power to a website. A no-follow link shows that you do not trust that website enough to promote its website actively, but this is not a negative thing to have, as a no-follow link will still give you traffic and will not over-optimize your site.
No-follow links are shared for –
- Comments on social media,
- Wikipedia or other Wiki pages,
- Quora, Yahoo! Answers, Forum posts, etc.
- The following links are the powerful backlinks you would want to look for, but like all good things in life, they come at a price, whether in money or something else. Should you pay enough money? If your website is good enough, most other sites that are not your competitors would be satisfied with keeping your link. There are different ways to get these backlinks, too, one option being that you write quality content for them.
However, you also have to look out for these links, as too many of these would result in spamming, and Google would penalize you. So, it is recommended that you mix follow links and no follows on your website.
The concept of backlinks is fundamental in SEO, and you can rest assured that your website will not rank high on the first pages of SERP should you choose not to optimize your site.
Search Engine Optimization (SEO) vs. Social Media Marketing (SMM)
Unlike before, when the world of social media had yet to become a prominent part of our lives, SEO was enough to rank a website in SERP. But, nowadays, there is no versus between SEO and SMM. To list your site in a good position, you must optimize and market it on Social Media.
Unlike other methods, SMM can benefit SEO in many ways; first and foremost, it can prove the worth of the quality of your content. Since the material is king in the SEO world, SMM has considerably boosted your website’s authority. Social Media plays no part in ranking your site at all. Instead, SEO takes juice from social media by looking at how well your content is received on social media.
But there are a few differences between them –
- Where SEO is better
Almost all people that look for anything business-related go to a search engine for referrals, more than 90% of the total users prefer search engines over social media to look for companies for their necessities.
SEO can help you understand what people look for in search engines; with SEO, you have handy tools like SEMrush and Ahrefs. Through these tools, you will realize that there is a difference between 2 keywords, with little to no difference. For example, the keyword “Internet” has over 300,000 searches per month, while “The Internet” has only about 33,000 searches per month.
- Where SMM is better
Peer recommendation is a significant advantage SMM has over SEO; it is as comfortable as clicking a button. Suppose you have a solid social media presence. In that case, peer recommendation instantly happens if someone likes your posts or comments, this means that if anyone pushes through these actions, the connection receives a signal, and your business gets free advertisement.
Where search engines base search results on their terms, social media criticisms can be turned around through careful planning of words; you do not need to spend hours behind your desk to optimize your website to bring it forward.
You can say that SEO and SMM are like Mac & Cheese, both are good, but they are great together.
Why should Web Developers learn SEO?
Why shouldn’t web developers learn SEO since web developers’ task is creating websites? They can make a site and optimize it well enough to have a good rank if they know SEO. The most important thing is that since SEO is a crucial factor for a place in today’s world, it can help web developers understand what to focus on when building a website.
- Time and Money
Since time is a significant part of our lives today, web developers with SEO knowledge can save time and money for businesses. You do not have to hire a web developer or SEO expert to complete your website. Instead, you get a whole package from the get-go.
Today, SEO is about keywords and important web development factors like website titles, header tags, Meta descriptions, fast loading time, and multiple platform responsive design.
If not for the knowledge, a web developer with expertise in SEO can get way more clients than someone with no SEO experience. This is why web developers need to know about SEO these days.
What is Amazon Affiliate Marketing, and why is it essential as SEO?
Amazon’s affiliate marketing is Amazon’s way of promoting its products online; this was established in 1996 and had been going on since then. The job of Amazon affiliates is to create websites and posts where you describe and review multiple products of Amazon on these websites and then put a buy option at the end of each review that Amazon gives you through a unique ID that belongs exclusively to you.
This way, Amazon tracks when a customer coming from your website has made a sale. The plus point is that, for affiliates, Amazon gives them a commission for each sale. The good is that the customer does not even need to buy that specific product from your review website; instead, if the customer buys some other products from Amazon, you get the commission since you sent the customer to Amazon.
- Why is SEO important for affiliate marketing?
A report from Marketing Sherpa has found that the best nuclear sites are clicked twice more than websites ranked through paid advertisements. If your website is Search Engine Optimized, you will get more traffic than sites that spend money on top of SERP.
People tend to rely heavily on Amazon affiliate sites for product reviews, and since affiliate sites are not well known, they are entirely reliant on search engines. Here, the part of SEO comes into play; if your website is not optimized, it will not happen on the first page when a potential customer searches for a product you are reviewing.
This establishes that Amazon Affiliate Marketing is almost wholly useless without SEO. Google can instantly spot articles and reviews that are copied directly or indirectly from elsewhere, and this which case for most of the study’s online review sites. These sites directly copy content from Amazon. But customers do not want that. What they want is confirmation that the product is good.
An excellent review website should contain both the positive and negative sides of a product and how the product holds up against other products of a similar price range and kind. These are all the works of SEO, and these are what Google looks for when it ranks a website to the top, at least content-wise.
The Future of SEO
There is little doubt about where SEO is headed, given that day by day, Google’s AI keeps getting smarter. Google introduced RankBrain Update in 2017, which ranks websites according to their worth. You can say that AI is great for search engines since it continually monitors your web searches; the more an AI monitors you, the better your search results will get over time.
- End of Black Hat techniques
Google’s AI (Google.ai is a division of Google dedicated solely to artificial intelligence. Google I/O 2017 was announced by CEO Sundar Pichai) keeps getting more innovative, and the age of Black-Hat SEO will come to an end. Even though this could end in disaster for many well-established websites, this is good in the long run. You will one day get the perfect search results that one would hope for without all the spamming and quality-less content.
Quality Content will become even more critical in the future, and with this, the work of On-Page SEO will be even more in demand than it already is. Writers’ jobs will get even more competitive than it already is, and people will have to create masterclass articles that have to be error-free in grammar.
Related: google birthday surprise spinner.
- Multiple Platform Optimization
Today, Google no longer looks at websites optimized for desktops and laptops. This is because people are shifting to their phones, which are way more portable than computers. Nowadays, your site must be optimized for the mobile view to rank.
A recent survey has shown that of the 100% of people that use Google, 58% use mobiles to search for queries. This is way lower than it is about to be in 5 to 10 years when more people will be educated enough to use a phone. One day it will not be surprising if more than 80% of Google searches are performed from tablets and phones.
- User Experience will rule all.
It would be best if you understood the importance of UX since Google is obsessed with it. User Experience is directly related to quality content since no customers want to visit a website with no quality content or a long loading time. Today, Google looks at bounce-back rates, and your website will ‘de-rank’ in a powerful way if you cannot hold users for a definite period. If the back bounce rate increases, Google will know that your website provides a horrible customer experience.
Related: I’m feeling curious.
Well, this has been entirely a journey. The world of SEO is quite extensive, but if you thoroughly read through this article, you should be able to grasp the fundamentals of SEO. This is important since SEO is nearly unimportant enough as it is about to be in the coming days. That is saying something since SEO is already so relevant today. All the points above are some of the most exciting things you need to know about SEO.
Use this knowledge to the best of your ability to be an SEO expert someday. Remember to learn the latest tricks and techniques of SEO continuously because only then can you be an SEO expert.