Anyone who has taken a seat on a Sunday night to catch a little show called Game of Thrones will be familiar with what motion graphics are. The now-iconic opening sequence involves motion graphics, including dioramas of cities and the countryside. Designed by Elastic, this opening sequence is a backbreaking work of art. The motion graphics team made such a mark on TV right at the start that they won an Emmy in 2011.
How did someone turn a creative career toward motion graphic design?
Here is the way to become a motion graphic designer.
Table of Contents
What are motion graphics?
In middle school, we were allowed to create a PowerPoint presentation on any subject we wanted. I was interested in samurai then, so I picked that as my topic. I went all out; I filled my presentation with excellent pictures, pieces of audio, and graphics. I queued it up so that an image would animate on the title page upon click. Little did I know that I had just taken part in motion graphics back then!
Very simply, motion graphics are animations used in conjunction with videos to make a lasting impact on the viewer. You will find most of these in the opening intros for TV shows, web series, and more. Looking at a slew of movie intros, especially older ones, you can find a plethora of intros and animations made using graphic animation.
Motion graphic designers are so much more than merely animators as well. They are instrumental in telling stories using their creative muscles, adding their personal touch to an account or visual.
Motion graphics have become so widespread today that I guarantee you will not be able to surf the internet without coming across motion graphics. They range from informational YouTube videos to app animations and everything in between.
If you were to watch the intro from the first James Bond movie, Dr. No, the viewer is assailed by an army of constantly changing circles. These circles fluctuate between colors and intensity and offer a special preview of how the film will unfold. It introduces the infamous ‘gun barrel’ point of view shot of James Bond, followed by the artistic credits sequence. Maurice Binder designed it.
A particular piece of motion graphics I am awed by takes place in Total War: Three Kingdoms. Using the historical motif of medieval China during the Romance of the Three Kingdoms period, the research/tech tree is presented as a cherry blossom tree. With each successive chosen technology, the cherry blossom blooms more and more, giving the player a stunning animation and a classic piece of motion graphics.
Motion graphics allow animators and others to animate still images. Sounds simple enough, right? Although you could start motion graphic designing on your own, becoming a head honcho in the industry, you will need to follow a path toward the top.
How About Education? Schools and Degree Plans
Here’s a secret; I unabashedly love school. I know, it’s crazy. But loving school is easy if you learn what you are interested in. Simple as that. If motion graphics are your passion, you will love going to school too.
Suppose you are planning on specializing in the field. In that case, the following schools and their respective degrees or degree programs will give you that valuable step toward breaking into the industry. Many factors should go into the decision process of choosing any of these schools. The student may want to stay close to home, be unable to afford some schools, or be particularly attracted to specific programs. I encourage you to look more into these schools and measure the pros and cons to get the best program for what you are looking for. The best schools for motion graphics design are in no specific order.
-
- Yale University – New Haven, Connecticut – 4 years, Master’s degree
- University of California, Los Angeles – Los Angeles, California – 4 years, Bachelor’s degree
- Virginia Commonwealth University – Richmond, Virginia – 4 years, Bachelor’s and Master’s degrees
- Rhode Island School of Design – Providence, Rhode Island – 4 years, Bachelor’s and Master’s degrees
- Check out this great gallery of some students’ work at the Rhode Island School of Design: http://portfolios.risd.edu/search?field=63.
- School of Art Institute of Chicago – Chicago, Illinois – 4 years, Bachelor’s, Master’s, Graduate Certificate
- Carnegie Mellon University – Pittsburg, Pennsylvania – 4 years, Bachelor’s degree
- Columbia University – New York, New York – 4 years, Master’s degree
- Cranbrook Academy of Art – Bloomfield, Missouri – 4 years, Bachelor’s and Master’s degrees
- California Institute of the Arts – Valencia, California – 4 years, Bachelor’s, Master’s, Graduate Certificate
- Maryland Institute College of Art – Baltimore, Maryland – 4 years, Bachelor’s, Master’s, Graduate Certificate
- College of Design, Architecture, Art, and Planning – Cincinnati, Ohio – 4 years, Bachelor’s
-
- Reddit user r/Sopro4869 says about DAAP: “have a mandatory paid-internship program which was HUGE…It took us to 6 internships across the country and gave me a lot of experience that got me where I am now. It also let me try some actual jobs and roles out and taught me what I don’t want to do and what I needed to learn.”
- The Savannah College of Art and Design – Savannah, Georgia – 4 years, Bachelor’s, Master’s, Master of Fine Arts
- Regarding the Savannah College of Art and Design, here are some particular classes that you will be taking in various degree programs:
- DRAW 100 Drawing I: Form and Space
- DSGN 101 Color: Theory and Application
- MOME 105 Principles of Motion Media Design
- MOME 408 Multi-Platform Media Brand Packaging
- MOME 705 Visualization and Concept Storyboarding
- Regarding the Savannah College of Art and Design, here are some particular classes that you will be taking in various degree programs:
And, of course, you could rough it, preceding school and education for a crash course in motion graphics by learning yourself. I would never disparage this approach, as many successful designers have succeeded without an impressive degree you can get from these iconic schools. However, I believe it will be harder to break in without certification. Again, it is your decision and depends on your style and work ethic. This transitions into what happens after you graduate from studying motion graphics. Here is what you want to know.
Career, Pay, Salary, and More
After graduating, the motion graphics design field is like many other design job markets. Building on your portfolio is a significant first step in finding a job. The portfolio is your lifeblood here, as it will show prospective employers and companies what you are capable of, your art style, and your attention to detail. Before hitting the pavement, refining your portfolio might be in your best interest. Employers will not look kindly at those with messy, incomplete portfolios. With any luck, your school of choice will have helped you build your portfolio substantially.
After you feel you have gotten a better grasp on what to show interviewers and companies, you should research what pay and salary will be like for you just entering the business.
A motion graphic designer can expect to make around $62,000 a year. This is a primary number, as many factors affect the rates. Perhaps you wouldn’t be working for a company but rather be your boss through freelancing. Freelancers make more, work on fewer projects, and other aspects. Ultimately, it is up to you how you want to build the framework of your career. If you are a person that craves a stable job and routine, then working at a company is your best bet. The freelance market can be challenging, as you must constantly be connected with multiple people for work. However, if you can swing it, you could come into some serious cash. Not all experiences are universal, and yours may be unique to the thousands of other motion graphics designers.
Check out the School of Motion for more exploratory research into these aspects. It is an excellent resource for designers to find work.
What are the best locations?
This could be another deciding factor in how much money you could make. On average, big cities are more promising when it comes to salaries. The best cities to become a motion graphic designer:
- New York City
- Los Angeles
- San Francisco
While these cities are beacons of creativity and starting an artistic career, a few aspects must be considered. The living costs in New York and San Francisco should be examined, as rent can prove to be astronomical. My friend lives in the backend of Harlem, paying nearly $3000 a month for basically a closet apartment. It would be best if you considered what your salary could bring you in terms of financial security. However, if you are cool with higher rents and living in the big city, then by all means, go for it!
You do not necessarily need to inhabit the big cities to become successful. The one thing that a big city can guarantee, however, is a vast network of like-minded artists and contemporaries which may prove invaluable to a budding artist.
Tools of the Trade
Okay, now that we know where to go and what to do, what tools do motion graphics designers utilize the most to create unique and stunning visuals?
- Adobe Photoshop
- Adobe After Effects
- Unity Engine
- Maya
- Adobe Illustrator
- Cinema 4D
- Mocha AE
- Trapcode Suite
- Adobe Animate and Moho
- Nuke
- Houdini
- Syntheyes
However, as one motion graphic designer, Dan Maurer, stated, “Being able to think like a designer, being able to break the problem down into elements and then solve it properly, that, in my mind, is more important than actually knowing the software. If you can do good design and dissect the problems, you will go significantly farther than just learning the tools.”
Having a basic grasp on these tools is a must, but as Dan Maurer said, having the designer’s mindset is way more valuable than just being an automaton that knows programs inside and out.
Wrapping Up
Before, if you were looking at the Game of Thrones intro with a sense of reluctance, fear not! Companies like Elastic, the team that worked on that intro, and countless others all got their respective starts in many different places.
Since you are reading this, I can assume that you are at least somewhat competent with the programs above, which is a great start. But it is okay if you aren’t. There is no time limit on your career as a motion graphic designer; all you need to do is have a designer’s mindset, a grasp on the tools of the trade, and a slight penchant for networking with your fellow artists. Whether you are 18 or 48, graphic motion design is ever-changing and evolving with technology, so you won’t be left behind.
No one story is the same, and with proper networking, location, education, and portfolio, you can make it big as a motion graphics designer. Now get working on that portfolio, you brilliant artist!