In today's fast-paced, constantly-connected world, it's more important than ever for brands to find a way to create an impact to become memorable. An increasingly popular way is through the use of animated videos.
Animated videos can be a highly effective tool for driving conversions thanks to their ability to communicate complex messages through beautiful graphic designs. When used correctly, animated videos can help brands improve their click-through rates, boost website traffic, and increase sales.
What is an Animated Explainer Video?
If you've ever seen a commercial or an online video that used animation to tell a story or explain a concept, you've seen an animated explainer video. These videos are becoming increasingly popular because they are an incredibly effective way to communicate complex information in a short amount of time.
Animated explainer videos are typically 2-3 minutes long and use simple yet engaging animations to tell a story or explain a concept. The best explainer videos are informative and entertaining, making them highly effective at holding viewers' attention.
Why Should Brands Use Animated Explainer Videos?
Animated explainer videos are a potent marketing tool because they can help brands communicate complex information quickly and effectively. In today's fast-paced world, consumers have shorter attention spans than ever before, so brands need to be able to share their message in a way that is both concise and engaging.
Animated explainer videos are the perfect solution because they can capture attention and hold it long enough to deliver a brand's message. In addition, animated explainer videos are also highly shareable, which means that they have the potential to reach a broad audience.
For these reasons, animated explainer videos are an effective way for brands to connect with consumers and communicate their message memorably and impactful.
Many online video-making tools are straightforward, even for beginners, if you don't know how to make animated videos using professional-grade tools. You can try out the different tools available in the market to find one you like best.
How Can Brands Use Animated Explainer Videos to Grow Conversions?
There are several ways brands can use animated explainer videos to grow conversions.
Using Animated Explainer Videos on Landing Pages
Animated explainer videos are great tools to use on landing pages.
Landing pages are one of the essential elements of any website because these are pages where you have the potential to make the best conversions. This makes them the perfect place to use an animated explainer video because it can help to capture attention and drive conversions.
Including animated videos on your landing page can help increase click-through rates, boost website traffic, and grow sales.
Benefits of animated explainer videos on landing pages:
- Increase conversion rates by providing visitors with a clear and concise explanation of your product and how it can benefit your customers
- Animated videos can help you build trust with your customers by showing them that you are an expert in your field
- Increase the time customers spend on your landing page
- Highlight key features and benefits of your product or service
Using Animated Explainer Videos in Emails
Another way that brands can use animated explainer videos to grow conversions is by using them in email marketing campaigns.
Animated explainer videos are great for several reasons. They can help break up text-heavy emails, add interest and engagement, and explain complex concepts quickly and easily.
Plus, they're just plain fun to watch!
Benefits of animated explainer videos in email marketing:
- It can help you increase click-through rates
- They can also help drive conversions by providing more information about your product or service
- Great way to engage with your audience and promote your brand
- Your audience stays on the email longer
Animated Explainer Videos in Social Media Campaigns
Finally, brands can also use animated explainer videos on social media.
Social media is a robust platform that can help brands reach a broad audience. Including an animated explainer video in your social media marketing campaign can help to increase click-through rates and drive conversions.
Animated explainer videos can help brands connect with consumers and communicate their messages memorably and more impactful. When used correctly, animated videos can help brands improve their click-through rates, boost website traffic, and increase sales.
Benefits of animated videos in social media campaigns:
- Animated explainer videos can help grab attention and stand out in a crowded social media feed
- They can communicate key messages quickly and effectively
- Animated explainer videos can build interest and excitement around a campaign or product
- When used effectively, they can drive social media engagement and conversion
Tips for Creating a Great Animated Explainer Video
If you're looking to create an animated explainer video, there are a few things you'll want to keep in mind. Here are five tips for creating great videos that will engage and inform your audience:
Keep it simple: Less is often more when it comes to animation. You don't need fancy graphics or complicated storylines to get your point across. Keep your video short and the content to the end. Your focus should be on delivering a clear message.
Use strong visuals: An excellent animated explainer video will use strong visuals to help tell its story. Be sure to include plenty of images and graphics that are easy to understand and visually appealing.
Write a good script: A great animated explainer video starts with a great script. Take the time to write out a clear and concise outline that will guide your video from start to finish.
Find the right voice: The voice you choose for your animated explainer video can make or break it. Be sure to find a voice that is engaging and easy to understand. If you choose to go for a female voice, ensure that it isn't too high-pitched. For male voices, deeper voices tend to fare much better for serious content, while higher-pitched male voices are great when the content is about something fun and interesting. Play around with different voices to find what suits you best here.
Test, test, test: Before you launch your animated explainer video, test it out on a few different people. Get feedback and make changes as needed to ensure that your video is the best.
Following these tips, you can create an animated explainer video that is informative and engaging.
Creating an animated explainer video can be a great way to engage your audience and deliver a clear message.
If you're looking for a way to connect with consumers and communicate your message effectively, consider using an animated explainer video. These videos are highly effective at holding viewers' attention and delivering a brand's message, and brands can use them in different ways to grow conversions, also known as content marketing.
You can create a great video that will inform and entertain your viewers by following these tips. So what are you waiting for? Get started today!